Branding, CSR, Law, Public Relations, Sustainable Development

CSR is about looking at problems as opportunities – William D. Eggers, Deloitte

Corporate social responsibility (CSR) has become a buzzword with the government (in India) making it mandatory for companies to spend 2% of their net profit on the social upliftment of people .

Meet Mr William D. Eggers, Research Director, Public Sector Industry, Deloitte
Bill, as he is called, is the author of eight books, including his newest, co-authored with Paul Macmillan, The Solution Revolution: How Business, Government, and Social Enterprises are Teaming up to Solve Society’s Biggest Problems (Harvard Business Press, September 2013). He coined the term Government 2.0 in a book of the same name.

He is an appointee to the U.S. Office of Management and Budget’s Performance Assessment Rating Tool (PART) Advisory Board. Bill has advised governments around the world. He gives close to 100 speeches a year and his commentary has appeared in dozens of major media outlets including the New York Times, Wall Street Journal, The Washington Post, The Guardian and the Chicago Tribune.

In an interview granted to Live Mint & Wall Street Journal, Bill said if a company uses CSR activities to also promote its business, it should be applauded and not frowned upon. He feels it is not unethical to leverage on CSR activities to strengthen your brand, if the company is doing a lot to improve the environment, the company should be able to state that it is part of their core values.
Socio-Capitalist agrees with this statement, because if there is no psychological impetus/ booster or Public Relations value for companies to continue to carry out CSR activities, the pot of CSR and the benefits accruable would eventually dry up, especially if companies would be restricted from having bragging rights over positive CSR activities they have carried out.
What is your opinion?

Find below the feature of the interview:

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2 thoughts on “CSR is about looking at problems as opportunities – William D. Eggers, Deloitte

  1. John Egbokhan says:

    I concur with Socio-Capitalist that corporations have every right to roll out their carpets to celebrate their CSR achievements. At any given time and space, it is not out of place or unethical to state what companies have done for the good of the publics where they operate as long as its not Green washing. It only gives further credence to the underlying need to promote CSR for society’s good.

    Liked by 1 person

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