Branding, CSR, Entertainment, Public Relations

CSR Initiative: Sterling Bank Sponsors Private Screening of ‘Half Of A Yellow Sun’

Sterling Bank Plc of Nigeria is set to make its mark in the entertainment industry, as it sponsors two private screenings of the film, ‘Half of a Yellow Sun’, the $8 million dollar movie collaboration between Hollywood and Nollywood.
The film is an adaptation of Chimamanda Adichie’s novel which depicts the relationships between the four prime characters and how they were affected by the Nigerian Civil War, and the triumph of love, over war.
The screenings, which held in Lagos, was exclusively for the customers of the Bank and was aimed at rewarding loyalty and sustained business relationship.
This, according to the Group Head, Strategy & Communications, Mr. Shina Atilola, was in line with the major Corporate Social Responsibility (CSR) initiative of the Bank, which focuses on education, entertainment and the environment.
The film, which was directed by Biyi Bandele, featured stars like the British-Nigerian actor Chiwetel Ejiofor, Hollywood actresses Thandie Newton and Anika Noni Rose and veteran Nigerian entertainer Onyeka Onwenu. The lead cast is supported by several Nigerian actors including Genevieve Nnaji, O.C Ukeje, Zack Orji, Tina Mba and Gloria Young. It also stars John Boyega and Joseph Mawle.
The Bank’s spokesperson explained that the partnership between the Bank and the entertainment industry was one of great importance to the brand, as it further deepens its involvement in entertainment by the hosting and screening of a critically acclaimed global movie ‘Half Of A Yellow Sun’, is just another step in that direction.
Commentary:
This is a good initiative in supporting the Arts.

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One thought on “CSR Initiative: Sterling Bank Sponsors Private Screening of ‘Half Of A Yellow Sun’

  1. Kudos to Sterling Bank, especially in light of the controversy surrounding the movie. The movie will definately impart knowledge on our youths regarding an important side of the Nigerian history which has contributed greatly in shaping our present state as a nation.

    Like

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