Branding, CSR, Public Relations, Sustainable Development

CSR Initiative: Enterprise Bank Partners Okpekpe International Road Race 2014.

Nigeria – The Okpekpe International Road Race has come and gone, but we at Socio-capitalist could not let escape the CSR Initiative involved in the project.
Enterprise Bank Limited of Nigeria has extended its corporate social responsibility (CSR) vote for wellness and physical fitness of Nigerians to the 10-kilometre Okpekpe Road Race as the Official Banker.
The annual international event, which has been endorsed by the Edo State Governor, Comrade Adams Oshiomhole, and the International Association of Athletic Federation (IAAF) is on its second edition and took place on May 3, 2014 in Okpekpe in Etsako Council of Edo State.
The bank’s sponsorship of the 2014 version of the race stems from its desire to promote a healthy lifestyle amongst Nigerians through a programme of eating right and engaging in physical fitness, a position which complements the CSR initiative of the race organizers, Pamodzi Marketing Company Limited, to promote good health in the Okpekpe environs through its malaria eradication programme.
The Okpekpe Road Race 2014 featured participants from over 10 countries and had a total prize money of about $117, 000 or N20 million. The winner of the men’s race was Ethiopian, Teshome Asafan, who went home with $25,000 (or N4.13million) on offer, $10.000 of which, was made available by the State Governor.
The event was given adequate coverage by the media, with local TV stations delivering live coverage of the race.
Okpekpe is a town in Etsako East Local Government Area of Edo State, Nigeria. It is located about 25 kilometres (16 miles) northeast of Auchi. It has a population of 3155 inhabitants. Its people belong to a large homogeneous group of people, called the Afemai. (Wikipedia)

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One thought on “CSR Initiative: Enterprise Bank Partners Okpekpe International Road Race 2014.

  1. John Egbokhan says:

    It is needless to say that Enterprise Bank has scored a huge CSR plus for its wise decision to partner the organisers of the 2014 Okpepe Road Race. The bank has not only scored a point in its CSR responsibility but has also contributed to Nigeria’s sports development and promotion of a healthy society. The challenge now is to take it to the next level through the exposure of our athletes to international road races. That will further drive home the bank’s CSR objectives to the global sphere.

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